Success Story

Innov’ia: Effective Strategies for Successful International Roadmap

La Rochelle, France

Headquarter

$43.3M

Turnover

Ingredient formulation and industrialization in agrifood, cosmetics or pharmaceuticals

Sector

Expand all over Europe

Challenge

Craft a winning international roadmap

Working with Altios has helped us structure our international expansion journey so we will take the right step at the right time and be successful in reaching our goals.

Maria Wiltz

Global Sales & Marketing Director for Innov’ia and its subsidiaries

Challenges

As INNOV’IA and its subsidiaries started exploring an international expansion, they needed to determine the different key steps they have to undertake in order to structure their internationalization path.

Solutions

An internal audit of all companies of Innov’ia was carried out to help the business prepare and optimize itself before consolidating international actions.
Market research was an essential first step in defining which markets could be interesting for the company to expand to.
ALTIOS Strategy has set up a collaborative approach with Innov’ia in order to structure their internationalization and to embark the company and its team towards a customer-centric strategy with a differentiating value proposition.

Results

Through their experience, they can share 5 key learnings: do your research, set realistic goals, let your customers guide you in choosing your location, get your whole team on board, don’t be too cautious, get help from local experts.
ALTIOS could secure and enhance their international expansion project thanks to their in-depth knowledge of the markets.

You would like to know more about Innov’ia’s story and its 5 key learnings?

Download the article

Discover more about INNOV’IA on: https://www.innov-ia.com/

Tips and Best Practices

Do Your Research: Understand the market dynamics and potential before making any decisions. This includes market demand, competition, and customer needs within the targeted region.
Set Realistic Goals: Align your expansion goals with what is practically achievable based on your company’s resources and the market conditions.
Let Demand Guide Location Choice: Expand into markets where there is already a demonstrated interest or demand for your products or services.
Involve Your Team: Ensure that your whole team is informed and motivated about the expansion plans. This includes sharing the reasons behind the expansion and how it aligns with the company’s broader goals.
Take Calculated Risks: While being cautious is necessary, sometimes taking a bold step forward can differentiate your business and drive growth. Make sure any risks are well-informed and planned.

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