/ Case Study
Altios Strengthens XMedius’ Expansion in New Markets
When XMedius decided to expand into Poland and Australia, the company turned to Altios for human resource services and business development advice.
To further its global strategy, XMedius partnered with Altios due to the consultancy firm’s combined services in international expansion and setting up locally.
To determine potential new markets, XMedius worked with Altios in areas of risk mitigation and identification of potential markets.
“We knew we wanted to expand further in Europe, but we were not quite sure which market,” said Filion. “Working with Altios, we ultimately chose Poland.”
As a company focused on providing the best customer experience, it was important for XMedius to set up local sales teams as part of its international growth strategy.
When XMedius was ready to enter two new markets—Australia and Poland—the company looked to Altios to provide human resource services.
Altios advised XMedius on local employment regulations, tax structures and talent requirements. Working together, Altios handled the recruitment, hiring and management of regional sales teams.
Outsourcing of specific human resource needs meant XMedius could be operational quickly in both countries and, more importantly, hire the best talent by being competitive and offering employee benefits in line with each market.
In the past, we did everything ourselves. It was intensive and often a lengthy process due to the logistics of setting up a business structure in a new country. Now, the day-to-day activities of the job, interaction with management and employee evaluation are seamless. The sales manager is treated like any other member of our team.
Of the 60 sales managers, 45 work in markets outside of XMedius’ central offices, either from their homes or on the road. This local sales approach continues to be a part of the company’s global expansion strategy.
Leveraging Altios’ local knowledge and network has strengthened XMedius’ international expansion by ensuring in-country sales teams are on the ground and operational quickly.
“What sets Altios apart is its ability to be agile and to act quickly due to a broad, worldwide presence. Many other providers would need to refer clients to local partners who can take more time and increase costs while reducing the quality of the service provided. Our ability to react quickly means we provide an integrated solution quickly, which is especially important for fast-moving technology companies such as XMedius,” said Isabelle Combe, Managing Director of Altios Canada.
Varying data privacy requirements means expansion in new markets requires an understanding of local regulations to determine market viability.
Since XMedius wanted to expand further in Europe, it needed to determine the best country for its solutions.
To ensure high customer service, the company wanted to set up local sales teams in Poland and Australia.