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INNOV’IA shares its five key learnings for midsize companies to expand internationally

Challenge
  • As INNOV’IA and its subsidiaries started exploring an international expansion, they needed to determine the different key steps they have to undertake in order to structure their internationalization path.
Solution
  • An internal audit of all companies of Innov’ia was carried out to help the business prepare and optimize itself before consolidating international actions.
  • Market research was an essential first step in defining which markets could be interesting for the company to expand to.
  • ALTIOS Strategy has set up a collaborative approach with Innov’ia in order to structure their internationalization and to embark the company and its team towards a customer-centric strategy with a differentiating value proposition.
Result
  • Through their experience, they can share 5 key learnings: do your research, set realistic goals, let your customers guide you in choosing your location, get your whole team on board, don’t be too cautious, get help from local experts.
  • ALTIOS could secure and enhance their international expansion project thanks to their in-depth knowledge of the markets.

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Discover more about INNOV’IA on: https://www.innov-ia.com/

Company Profile

Founded in 1990

Headquarters: La Rochelle, France

7 manufacturing locations and 1 R&I Centre

350 employees

Turnover: €40 million

Expertise: Ingredient formulation and industrialization in agrifood, cosmetics or pharmaceuticals

Investment in industrial and international expansion: €70 million in 10 years

Target countries: Europe

Looking to move into new international markets?