Success Story

Rubicon Water: Impactful Entry into India & China

sucess story Rubicon Water
sucess story Rubicon Water

Melbourne, Australia

Headquarter

$61.3M

Turnover

Customised solutions for large-scale, gravity-fed irrigation networks

Sector

Expand in India and China

Challenge

Key Points

Smooth strategy for new markets

"I believe it has been, for both my team and our board, extremely helpful to be assisted in making the right choices and taking the appropriate decisions."

Bruce Rodgerson

CEO, Rubicon Water

  • With a focus on innovative solutions, Rubicon Water’s R&D centre holds several patents in conjunction with the University of Melbourne. The company can test its meters and gates to international standards.
  • With installations spanning ten countries and offices in seven markets means the company needs to acquire and maintain the best talent covering a full range of specialists.
  • These include highly-skilled engineers, systems analysts, database experts, and software programmers.
  • Expanding in China and India meant the company needed to understand the dynamics of these two markets fully and how to expand its offerings in each successfully.
  • Altios’ consultants in China and India – working in conjunction with the team in Australia – provided Rubicon Water headquarters a report on expansion in the two markets.
  • A go-to-market strategy meant Rubicon Water would need local teams that would work with its in-country partners.
  • Working with Altios, Rubicon Water gained valuable market knowledge before expanding their operations in India and China.
  • By leveraging Altios’ on-the-ground experience and outside perspective, Rubicon Water proceeded with a well-thought-out market expansion plan.
  • The presence of local Altios staff means the company is well-positioned to grow its operations in the market.

Learn more about Rubicon Water: https://rubiconwater.com/us/

Tips and Best Practices

  1. Thorough Market Research: Before expanding, conduct extensive market research to understand the local demand and competitive landscape. This helps in tailoring strategies to suit market needs.
  2. Develop a Localized Strategy: Formulate a go-to-market strategy that includes building local teams to collaborate with in-country partners, ensuring alignment with local practices and expectations.
  3. Invest in Talent Acquisition: Focus on acquiring and maintaining high-quality talent that can cover all necessary skills, from engineering to software programming, to support operations in diverse markets.
  4. Continuous Learning and Adaptation: Use insights gained from initial market entries to refine strategies and operations in other regions.

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