Success Story

ATEME: Fast-Tracking Subsidiaries in Australia, Poland, and Italy with Local Expertise

Sucess Story Ateme
Sucess Story Ateme

France

Headquarter

$87,7M

Turnover

Video compression and broadcasting solutions

Sector

Grow subsidiaries in Australia, Poland, and Italy

Challenge

Key Points

Subsidiary Management

"Altios’ support makes our job easier and saves us a lot of time when we set up in a country. Altios is able to provide us with all the information we need to calculate the costs of setting up in a country and to decide whether or not we should go there. It is always possible to look for this information yourself, but it is very time-consuming."

Anna Balmaseda

Human Resources Business Partner

With its headquarters nestled in the bustling tech hub of Île-de-France, ATEME has always been at the forefront of innovation, providing cutting-edge solutions to content providers, service providers, and streaming platforms worldwide. Despite a strong global presence, achieving seamless international expansion posed significant challenges. ATEME’s mission to enhance audience reach, subscriber engagement, and revenue streams through personalized and advertising-driven content required a strategic approach to navigate the complexities of global markets.

Understanding the intricacies of local markets, regulatory landscapes, and cultural nuances is crucial for any company looking to expand internationally. ATEME’s strategic decision to partner with ALTIOS, a global expansion expert, marked a pivotal moment in its international journey. This partnership aimed to tackle the hurdles of establishing and managing subsidiaries across diverse geographies, ensuring a smooth and efficient expansion process.

ALTIOS offered a bespoke suite of services to facilitate ATEME’s international ventures, from comprehensive market analysis and administrative support to human resource management and subsidiary establishment. This multifaceted approach allowed ATEME to focus on its core competencies while leveraging ALTIOS’s expertise in navigating the global business landscape.
Market Analysis and Cost Estimation: A thorough evaluation of potential markets, providing ATEME with the insights needed to make informed decisions about where and how to expand.
Administrative and HR Solutions: Streamlining the recruitment process, managing payroll, and ensuring compliance with local regulations, ALTIOS removed the administrative burden from ATEME, allowing them to concentrate on strategic growth.
Unified Communication: Acting as the central point of contact, ALTIOS bridged the gap between ATEME’s headquarters and its international teams, fostering seamless collaboration and cultural integration.

The partnership between ATEME and ALTIOS has yielded remarkable results, enabling the former to establish a strong presence in key markets, including Australia, Poland, and Italy. By leveraging ALTIOS’s expertise, ATEME successfully navigated the complexities of international expansion, resulting in enhanced market reach, subscriber engagement, and revenue generation through tailored content delivery solutions.

ATEME’s journey is far from over. With plans to continue its global expansion, including initiatives in Brazil and beyond, the company looks forward to leveraging its partnership with ALTIOS to explore new markets and opportunities. This enduring collaboration exemplifies the transformative power of strategic partnerships in the global business ecosystem.

Discover more about ATEME on: https://www.ateme.com/

Tips and Best Practices

  1. Anticipate Costs and Delays: It’s crucial to calculate and anticipate the costs and potential delays involved in establishing a presence in a new country. Having accurate forecasts helps in planning and budgeting effectively.
  2. Centralize Communication: Having a single point of contact between the headquarters and local teams can facilitate better communication and coordination. This is particularly useful in managing cross-cultural teams and ensuring that operations run smoothly.
  3. Local Knowledge and Expertise: Leveraging the local expertise of a partner can be reassuring and effective in navigating new markets. This includes understanding local cultural practices, languages, and business norms which are critical for successful integration and operation.
  4. Ongoing Partnership: Maintaining a long-term relationship with a trusted partner helps in continuous support and ease of expansion in other regions as needed. ATEME’s ongoing relationship with ALTIOS exemplifies how such partnerships can evolve into strategic advantages over time.

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