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Challenges
- With a focus on innovative solutions, Rubicon Water’s R&D centre holds several patents in conjunction with the University of Melbourne. The company can test its meters and gates to international standards.
- With installations spanning ten countries and offices in seven markets means the company needs to acquire and maintain the best talent covering a full range of specialists.
- These include highly-skilled engineers, systems analysts, database experts, and software programmers.
- Expanding in China and India meant the company needed to understand the dynamics of these two markets fully and how to expand its offerings in each successfully.
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Solutions
- Altios’ consultants in China and India – working in conjunction with the team in Australia – provided Rubicon Water headquarters a report on expansion in the two markets.
- A go-to-market strategy meant Rubicon Water would need local teams that would work with its in-country partners.
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Results
- Working with Altios, Rubicon Water gained valuable market knowledge before expanding their operations in India and China.
- By leveraging Altios’ on-the-ground experience and outside perspective, Rubicon Water proceeded with a well-thought-out market expansion plan.
- The presence of local Altios staff means the company is well-positioned to grow its operations in the market.
Learn more about Rubicon Water: https://rubiconwater.com/us/
