/ Case Study
Altios’ Market Knowledge and Local Teams Enable Soucy Track to Grow Exports in Europe
To grow its exports in Europe, Soucy Track knew it needed in-country teams who understood market dynamics and could build contacts. The company turned to Altios’ local teams to gain a competitive advantage and increase sales.
Soucy Track manufactures and distributes a wide range of rubber track systems for the agriculture industry. Established in 2005, Soucy Track is a division of Soucy Group and is based in Drummondville, Canada.
The parent company is well-established in the rubber track industry, with more than 40 years of experience. Gilles Soucy, the Group’s founder and a farmer himself, saw a need in the agriculture industry for a tracking system, which would lessen the pressure farm equipment placed on the ground, thus creating a healthier ecosystem for soil irrigation.
Today, Soucy Track maintains a leading position, with exports representing 95 per cent of sales. The division exports its products in Africa, Asia, Europe, the Americas, and Oceania through a network of distributors.
Altios’ local teams provided vital market insights and established critical contacts for the company. By implementing a well defined strategic plan, Altios enabled Soucy Track to meet its objectives of developing a more refined network, better-anticipating market dynamics, and maximising sales potential, while minimising risk.
“The Altios team quickly became an extension of our own company,” said Soucy. “Altios’ on-the-ground team gave us a major competitive advantage, one we couldn’t have had without hiring a local team.”