/ Case Study
Rubicon Water Leverages Altios’ Deep Market Knowledge to Expand in India and China
When Rubicon Water decided to expand in India and China, the company turned to Altios to understand the dynamics of both markets and prepare the expansion efforts. Altios’ teams in both markets provided Rubicon Water with the necessary support.
I believe it has been, for both my team and our board, extremely helpful to be assisted in making the right choices and taking the appropriate decisions.
As part of its global expansion, Rubicon Water wanted to approach the high-growth markets of India and China.
The company did not have a local team in the two markets, which meant it would need viable local knowledge and talent to enter both markets adequately.