Success Story

Protected: Fitness Park: 10 Markets Prioritized in 3 Months

Puteaux, France

Headquarter

€450M (2025)

Turnover

Fitness clubs, franchise and master franchise

Sector

Choosing which international markets to open next, and in what order

Challenge

Planning expansion across several markets at once?

We don't enter a market just because we have a good feeling about a partner.

Astrid Lacassagne

International Development Director

Tips and Best Practices

Build the specification with your operating teams first. Astrid Lacassagne set out Fitness Park’s requirements with the business units before ALTIOS started work.

Depth comes from people already operating in each market. Comparability comes from running all of them on the same template. Fitness Park needed both, which is why one firm present in all ten countries beat ten separate providers.

Regulatory and technical conditions decide whether a model can be deployed at all. Market size alone will not tell you that.

Knowing what to adapt in advance changes the negotiation and the durability of the partnership.

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