Success Story

Ferro Duo: Lead Acquisition to Enter New Market Industry

Germany

Headquarter

$7.4M

Turnover

Supplies raw materials for cement and offers waste recycling solutions.

Sector

Entering the fertilizer market.

Challenge

Accelerate your international growth

"The support M+V Altios gave us was exactly what any new business in a new market needs"

Alexander Kehrmann

CEO

Challenges

Even if Ferro Duo is an established, international name, the company faced a challenge when it added a new product to their range in a sector FerroDuo had little experience with: fertilizers.

An Altios M+V dedicated team mapped out the opportunities for their products in the fertilizers market of four countries (Germany, Italy, France and Spain) and identified leads and opportunities by cold calling.

Leads were identified in every markets. In Italy, some leads have already been turned into business opportunities.

You would like to know more about FerroDuo’s story and its last challenge?

Discover more about FerroDuo on: https://www.ferroduo.com

Market Identification: Start by identifying key markets where your product has potential. This involves selecting regions or countries based on their market size, production capacity, or strategic importance.
Finding Experienced Partners: To ensure a swift and efficient market entry, collaborate with distributors or partners who already have established connections and expertise in the target markets. This can help in navigating local regulations and consumer preferences more effectively.
Building Relationships: Invest time and effort into building strong relationships with key players and stakeholders in the industry. This is crucial for long-term success and can help in understanding market dynamics better.
Incubation Models for Market Entry: Utilize incubation models like the M+V Altios model, which can support pre-sale activities by mapping out opportunities, identifying leads, and understanding customer requirements. This approach can accelerate market entry and improve competitive positioning.
Leveraging Cold Calling and Prospecting: Engage in cold calling and prospecting to identify new leads and market opportunities. Having dedicated team members for these tasks can optimize time and resource use, making the process more efficient.
Flexible and Responsive Strategy: Be ready to adapt and respond based on market feedback and emerging opportunities. This flexibility can be vital when facing unexpected challenges or shifts in market conditions.

Consult one of our expert and discover how company like yours break into new markets, pro bono.