/
Challenges
As Groupe Norac continued its international expansion, its operations abroad became increasingly complex.
The first major project materialized in 2012 with the construction of a production site in Brazil.
In line with its growth strategy, the group acquired land in Pennsylvania, USA, in 2016. This marked the beginning of a new production facility exceeding 7,000 m², designed to serve the North American market through its Bakerly brand.
Altios played a pivotal role in facilitating Norac’s entry into the North American market and supporting its planned growth in the United States
/
Solutions
Altios leveraged its strong presence in the United States and its deep knowledge of the North American market to support Norac.
- Initially, Altios undertook tasks to identify and connect Norac with key service providers in logistics, engineering, and corporate real estate.
- Altios then provided back-office and accounting support, allowing Norac to focus on sales, distribution, and the construction of its U.S. production facility.
/
Results
Altios provided expert guidance to help Groupe Norac achieve autonomy in the American market.
By relying on Altios’ experience and expertise, the French group successfully outlined its future in the United States.
- Norac began recruiting a dedicated team to manage and develop the market independently.
For Julien Caron, Altios offered “valuable advice and close support on complex issues related to entering a new market.”
