Sucess Story

/Forest Chemical: Accelerated Chinese market entry

Barcelona, Spain

Headquarters

€10 MIL

Turnover

Industrial adhesives and advanced material technologies

Sector

Set up in China

Challenge

Accelerate your chinese market entry

Thanks to our partnership, we can benefit from Altios’ experience and solid logistics of the Asian market.

Sergio Vega

Co-Founder and Director of Operations, Forest Chemical

Challenge

The hot-melt adhesive market is projected to reach $9.5 billion by 2024, with a compound annual growth rate of 6% (2019–2024)—an increase driven by the Asian region and specifically China.
To capture the market potential in Asia, the company decided to enter the Chinese market first.
“We have the added competitive advantage of being not only an export company but one focused on R&D. Our boundaries keep growing,” said Sergio Vega, Co-Founder and Director of Operations at Forest Chemical.

Working with the Altios team in China, Forest Chemical was able to develop its distribution network throughout the country.
Altios provided talent acquisition and access to meeting support services, and their in-country team enabled Forest Chemical to overcome language barriers. “The local Altios team helped us understand and adapt to the Chinese culture, standards, industries, and customs,” said Vega.

Since working with Altios, the Spanish company was able to secure a backlog of orders with Chinese companies. “Altios is knowledgable on our market and understands our objectives. And they have a wide network of contacts in China,” said Vega.
With Altios’ presence in key global markets, the Forest Group is well-positioned now to further its expansion efforts in the Asian marketplace and establish its presence in the region.
The company aims to be an industry reference in solving complex packaging requirements within the food and beverage segment.

1. Develop a Local Distribution Network
– Partner with local experts to establish a robust distribution network.

2. Talent Acquisition
– Hire local talent to navigate cultural and linguistic barriers effectively.

3. Leverage Local Expertise
– Utilize local teams to understand and adapt to market-specific standards and customs.

4. Utilize Support Services
– Access meeting support and logistical services to facilitate smooth operations.

5. Build Relationships
– Leverage a wide network of contacts to secure business opportunities and orders.

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