Success Story

Emblem Cranberry: Successful Expansion in the U.S. Market

emblem cranberry
emblem cranberry

Quebec

Headquarter

$5.5M

Turnover

Packaging, Freezing, Sorting, and Calibrating Berries.

Sector

Expand in USA

Challenge

Key Points

"It is always helpful to have a local partner with contacts in your industry, especially when they have access to key players."

Jessica Parent

Business Development Director

  • Before the mission with ALTIOS, the United States represented a very strategic market for Emblem Cranberry which knew that it had not reached its maximum potential in this zone, both in terms of volume and diversification. In addition, the company had recently added frozen wild blueberries to its portfolio and wanted to analyze the potential of this new product. The competition for cranberry products was tough in this market due to the presence of large domestic players.
  • In addition to this obstacle, Emblem Cranberry did not have all the necessary information regarding the key players to expand in this market.
  • Thanks to the Agri-Food Export Group’s ZENiTH program, Emblem Cranberry benefited from an evolving field approach to avoid mistakes and reduce risks and expenses, thus ensuring a better return on investment.
  • For this company based in Sainte-Eulalie, Quebec, ALTIOS first conducted a specific market study to evaluate the potential of the company’s products in the U.S. market and to precisely identify opportunities and threats, market access conditions, and the state of competition.
  • ALTIOS then presented Emblem Cranberry with a market development strategy, through the validation of the product offer in the field, the modeling of the “country price” and the production of an operational implementation plan and an enriched commercial development strategy.
  • Finally, key players were identified and meetings were initiated with them.

Following the ZENiTH Program and the support of ALTIOS, Emblem Cranberry has signed contracts with 2 major players in the American market, which are in line with their brand image and are key players well established in the American market.

Discover Emblem Cranberry

Tips and Best Practices

1. Seek Local Expertise for Market Research:
Investigate market conditions, certifications, regulations, key players, and competitors thoroughly.

2. Collaborate with Local Partners:
Engage with local experts and partners with established industry connections.

3. Leverage Support Programs:
Utilize resources and guidance from support programs like ZENiTH for international expansion.

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