/ Case Study
Altios Guides Abicalçados’ Entry into the Competitive French Footwear Market
Summary
Background
Business Challenge
Solution
Altios’ reputation, proximity, and local knowledge of the French marketplace made them the perfect choice for Abicalçados. “We hired the Paris branch of Altios to conduct market research and to provide an overview of the French footwear market,” said Pontin.
Altios looked at market entry and growth for Brazilan footwear imports into France. Analysis of growth opportunities and market research provided the information needed by Abicalçados to serve best the 350-member footwear brands the organisation represents.
“We had a meeting with Altios to discuss our needs and what they could bring to the table. Their French team interviewed consumers, key players, and decision-makers,” said Pontin.
Results
Abicalçados
Challenge
Solution
Altios looked at market entry and growth for Brazilian footwear imports into France. Analysis of growth opportunities and market research provided the information needed by Abicalçados to serve the 350-member footwear brands the organisation represents.
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