Exploring Key Expansion Opportunities in the Americas
In this webinar replay, we explore the expansion opportunities in the Americas and provide insights on key sectors and market dynamics for 2030. We brought together experts from the Franco-American business ecosystem to analyze the opportunities and challenges of expanding into Latin American and North American markets. Organized in collaboration with the French-Mexican Chamber of Commerce and Industry (CCI France), a key player in supporting French companies seeking international growth, the event was part of the preparation for the Forum of the Americas, a strategic platform to strengthen trade relations between France and the American continent.
Participants and Key Contributions
The panel featured prominent business leaders, including Lana Ravel, Florent Houssais, Hajer Najjar, Gui Ausset, and Jorge Prats. Together, they shared experiences and strategies to facilitate European business and French companies’ entry into the Americas, highlighting the importance of preparation, understanding the local environment, and leveraging support networks.
Key Topics
- Expansion Strategies: Growing in foreign markets requires careful planning and adaptation to local regulations. The importance of conducting market research and assessing economic and fiscal conditions for a successful transition was emphasized.
- Regulations and Taxation: The evolution of fiscal and trade regimes can significantly impact costs and operations. Understanding these aspects is crucial to minimizing risks and avoiding compliance issues.
- Investment and Capital Allocation: The key to expansion is identifying high-growth potential sectors, such as technology, renewable energy, and manufacturing. Financing strategies and access to economic incentives were also addressed.
- Nearshoring and Supply Chain Resilience: The trend toward nearshoring creates new opportunities, especially in Mexico, which is positioning itself as an industrial hub with competitive costs and strong trade ties with North America.
- Mexico & LATAM: Mexico and the broader Latin American region continue to stand out as open and stable economies, actively welcoming foreign direct investment even amidst global uncertainties and geopolitical shifts that are reshaping international trade. This openness is reinforced by a dense network of free trade agreements, particularly with the European Union, which has long-standing commercial ties with the region. A new EU- Mexico trade agreement, signed in January 2025, further strengthens these connections, offering enhanced market access and legal certainty for European investors. In a world of increasing protectionism, Latin America’s commitment to open economies remains a strategic advantage.
- USA: Market dynamics are also opening new opportunities for international companies to establish subsidiaries and expand operations. In today’s context, where local presence and proximity are becoming increasingly critical, foreign businesses are encouraged to rethink their recruitment strategies, integrating local talent to ensure adaptability, engagement, and long-term success in the U.S. market.
By understanding the expansion opportunities in the Americas, businesses can better prepare for a successful entry into these high-growth markets. This webinar served as a key exchange platform for companies looking to expand into the Americas, with the support of CCI France and other organizations specializing in internationalization.
Discover the expansion opportunities in the Americas by watching the full webinar. Gain key insights from experts on how to leverage economic opportunities for 2030.
