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Over the past few years, startups have proven that innovation and technology are their engine to achieve success. These types of start-ups are characterized by their exponential growth since their inception due to the high investments they require.

Startups in Mexico

Startups in Mexico have an extremely important presence, since the country represents the second largest market in Latin America, behind Brazil. This has opened the doors to a greater flow of foreign investments, which are expected to continue developing and growing thanks to the USMCA agreements.

According to Strategy&, the sector with the highest number of start-ups in Mexico during 2020 was IT with more than 600, being 26% of the distribution of this type of companies in the country. In second place was Financial Services with more than 300 companies representing 11% and Business Services with more than 250, being 10% of emerging companies in Mexico.

Venture Capitals investment

More and more foreign Venture Capitals decide to invest in Mexican Startups. According to El Economista, during 2021 venture capital investment in the country grew by 291% in amount and 60% in transactions.

Local and foreign investment funds invested $4,767 million dollars in 2021 in Mexican startups, an amount that exceeded the $1,210 million of the previous year.

During that same period, the largest transactions carried out were those of the pre-owned car sales company Kavak, with a survey of more than 1,000 million dollars and the investment in the Bitso cryptocurrency exchange, of 250 million dollars.

Investment funds

The funds that carried out the most transactions in Mexico were the Argentine Kaszek Ventures, the Mexican Angel Ventures Mexico AVPAFII, the American FJ Labs, the Mexican ALLVP and the American 500 Startups and the Japanese SoftBank.

At the end of 2021, Mexico had 8 unicorns, companies valued at more than one billion dollars: Kavak Bitso, Clara, Clip, Konfío, Incode, Jokr, Merama,


If you want to know more about business development and international expansion, contact us.



Sources:
Inversión de Venture Capital creció 294% en 2021. El Economista. Recovered from: https://www.eleconomista.com.mx/empresas/Inversion-de-Venture-Capital-en-Mexico-crecio-294-en-2021-20220124-0085.html
Ecosistema de las startups en México, Strategy&. Recovered from: https://www.strategyand.pwc.com/mx/es/ecosistemas-de-startups-en-mexico.html
México ya tiene 8 unicornios; 2021 fue su mejor año, Emprendedor. Recovered from: https://emprendedor.com/unicornios-mexico-2021/

En los últimos años, el ambiente económico y político de México y Brasil ha permitido una mayor apertura comercial entre los dos países. Gracias a los proyectos realizados, así como a la inversión en estos países, se ha logrado un mayor acercamiento entre ellos, posicionándose como los dos grandes de América Latina.

Inversión Extranjera Directa

Hasta abril de 2022, Brasil es considerado el primer socio comercial de México en América Latina y el Caribe y el noveno socio comercial a nivel mundial. De acuerdo con la Dirección General de Inversión Extranjera de la Secretaría de economía, la inversión proveniente de Brasil es de $5,895 millones de dólares. Esto es equivalente al 0.9% de la inversión extranjera directa (IED) total recibida en México. En total, existen 801 empresas con inversión brasileña en México.

En 2021 solamente, la IED de Brasil a México fue de US $138M.  Las entidades federativas que recibieron esta IED fueron Hidalgo, Ciudad de México y Jalisco.

Relación comercial

México y Brasil tienen firmado un Acuerdo de Complementación Económica (ACE) con el propósito de establecer las bases del libre comercio en el sector automotor. Con la entrada en vigor del libre comercio para esta categoría de vehículos en 2023, el intercambio comercial de todos los productos del sector automotor entre México y Brasil estará en condiciones de libre comercio. Asimismo, ambos Estados han firmado acuerdos en materia de turismo, comercio y medio ambiente.

La principal venta en 2021 de México a Brasil fue partes y accesorios de vehículos automotores (US $565M), y los principales orígenes de las ventas hacia Brasil fueron la Ciudad de México, Nuevo León y Jalisco.

Partes y accesorios de vehículosUS $565M
Automóviles tipo turismoUS $410M
Vehículos de transporte de mercancíasUS $118M
RadiosUS $105M
Máquinas para el procesamiento de datosUS $98M
Exportaciones de México a Brasil


Del otro lado, las importaciones desde Brasil a México en 2021 fueron productos intermedios de hierro o acero sin alear (US $2,237M). Los principales destinos de las compras fueron Nuevo León, Ciudad de México y Estado de México.

Migración

Otro factor relevante de la relación comercial entre estos países son las remesas. En el primer trimestre de 2022, México recibió US $13.6M en remesas desde Brasil, mientras que Brasil recibió US $1.82M en remesas desde México.

En 2020, en términos de inmigración a México, se registraron 6,803 inmigrantes desde Brasil: 45.7% mujeres y 54.3% hombres. Las entidades federativas que concentraron el mayor número de migrantes fueron: Ciudad de México (1,498 personas), Querétaro (702 personas) y Baja California (690 personas).


Gracias al contexto anterior, a los acuerdos comerciales y a la inversión entre los dos países, cada vez son mayores y más importantes las oportunidades para que empresas mexicanas logren expandir sus operaciones en Brasil y viceversa. Contáctanos si estás interesado en conocer cómo puedes hacer de tu proyecto de expansión todo un éxito.

Fuentes:

México, B. d. (s.f.). Banco de México. Obtenido de https://www.banxico.org.mx/CuboComercioExterior/participacion
México, D. (s.f.). Data México. Obtenido de https://datamexico.org/es/profile/country/brasil
México, G. d. (25 de Junio de 2020). Gobierno de México. Obtenido de https://www.gob.mx/se/articulos/mexico-y-brasil-alcanzan-acuerdo-sobre-periodo-de-transicion-para-el-libre-comercio-en-vehiculos pesados?idiom=es#:~:text=El%20ACE%2055%20fue%20suscrito,productiva%20de%20sus%20sectores%20automotores.

No dudes en contactarnos: consultingmex@altios.com

La inversión extranjera en el país es cada vez más importante, y con justa razón ya que México representa un país con muchas oportunidades en desarrollo de negocios.


México es uno de los países más competitivos para inversiones productivas a nivel mundial debido a muchos factores, tales como una posición geográfica estratégica, costos competitivos con una población joven y talentosa, buen tamaño y fortaleza de su mercado interno, estabilidad macroeconómica y política, crecimiento económico, capacidad para fabricar productos de alta tecnología, y una economía abierta que asegura el acceso a los mercados más importantes a nivel mundial a través de una red de tratados de libre comercio.

Además de la importancia del mercado nacional, su ubicación estratégica representa una puerta de entrada hacia Estados Unidos y tanto América Central como Sudamérica. De acuerdo con Trademap.org, tan sólo en el 2021, las exportaciones de México hacia Estados Unidos representaron el 80.9%. Por lo anterior, México se encuentra en el segundo lugar de socios comerciales de importación de Estados Unidos, después de China.   

De acuerdo con El Economista (2022), durante el año 2021, México se mantuvo en la décima posición entre las economías que más flujos de IED (Inversión Extranjera Directa) recibieron, con un total de $32,000 millones de dólares. Se estima que en el primer trimestre de 2022, la IED sea de $19,427 millones de dólares, 5.8% superior en relación al mismo periodo del año anterior.

IED en el país

De acuerdo con Forbes (2022), le IED en el país se divide de la siguiente forma según la categoría:

-Por tipo de inversión:
— Reinversión de utilidades, 47.7%
— Nuevas inversiones, 45.2%
— Cuentas entre compañías, 7.1%

-Por sector:
— Manufactura, 24.2%
— Información en medios masivos, 19.4%
— Servicios financieros y de seguros, 17.2%
— Transporte, 15.3%
— Construcción, 7.3%
— Minería, 5.8%
— Sectores restantes, 10.8%

-Por país de origen:
— Estados Unidos, 39.1%
— España, 10.8%
— Canadá 7.1%
— Francia, 3.4%
— Argentina, 3.2%
— Reino Unido, 3.0%
— Otros países, 33.4%

Tatiana Clouthier, secretaria de Economía, menciona que “los montos reportados únicamente consideran inversiones realizadas y formalmente notificadas ante el Registro Nacional de Inversiones Extranjeras de la Secretaría de Economía; de ahí su carácter preliminar y el que sufran actualizaciones en los trimestres sucesivos”. Estas cifras son un reflejo del comportamiento económico de México, que creció un 1.6 % anual en el primer trimestre de 2022, según cifras preliminares.

Tratados de libre comercio

México se ha caracterizado por ser una de las economías más abiertas del mundo. Actualmente, cuenta con 14 Tratados de Libre Comercio firmados con 50 países, 32 Acuerdos para la promoción y protección recíproca de las inversiones con 33 países, 9 Acuerdos de Alcance Limitado en el marco de la Asociación Latinoamericana de Integración (ALADI) y es miembro del Tratado de Asociación Transpacífico. Por ello, México representa una plataforma de comercio y exportación con Estados Unidos, con Latinoamérica y con el mundo.  

EL T-MEC es el nuevo acuerdo comercial entre México, Estados Unidos y Canadá que sustituye al Tratado de Libre Comercio (TLCAN), el cual condujo al crecimiento económico y contribuyó a elevar el nivel de vida de la población de los tres países miembros, además de generar confianza en inversionistas extranjeros.

Este acuerdo es uno de los principales soportes que permitieron mantener el comportamiento de la Inversión Extranjera Directa (IED) durante el primer semestre del 2020 muy similar a las cifras del 2019, aun en medio de una pandemia y de la incertidumbre por la falta de estado de derecho en nuestro país, coincidieron representantes de empresas extranjeras.

Oportunidades de inversión en México

México es la segunda economía más grande de América Latina y el Caribe, solo superada por Brasil. En 2020, México siguió siendo la decimoquinta economía más grande del mundo por PIB, superando a Italia en el ranking de PIB proyectado (PPA).

Si hablamos de oportunidades de inversión en el país, en 2020, México obtuvo 72.4 de 100 en el puntaje de Doing Business, con México ocupando el primer lugar dentro de los países de América Latina por la facilidad para hacer negocios. El país recibió las clasificaciones más altas en Obtención de crédito (11), Resolución de insolvencia (33) y Cumplimiento de contratos (43). a través de las fronteras (82,1/100).

Recientemente, México llama la atención de las empresas Fintech, gracias a las regulaciones positivas que ha realizado en las leyes. El ecosistema Fintech de México de más de 515 empresas activas es el más dinámico de América Latina y está claramente en crecimiento.



No dudes en contactarnos consultingmex@altios.com

Mexico and Colombia share a lasting relationship with positive expectations in the long term. Understand the keys to the Mexico-Colombia relationship and the opportunities it offers.


Do not hesitate to contact us consultingmex@altios.com

Foreign investment in the country is increasingly important, and with good reason, since Mexico is a country with many opportunities in business development.

Mexico is one of the most competitive countries for productive investments worldwide due to many factors, such as a strategic geographical position, competitive costs with a young and talented population, good size and strength of its internal market, macroeconomic and political stability, economic growth, ability to manufacture high technology products, and an open economy that ensures access to the most important markets worldwide through a network of free trade agreements.

In addition to theimportance of its domestic market, its strategic location represents a gateway to the United States and both Central and South America. According to Trademap.org, only in 2021, Mexico’s exports to the United States represented 80.9%. Due to the foregoing, Mexico is in the second place of import trading partners of the United States, only after China.

According to El Economista (2022), during the year 2021, Mexico remained in the tenth position among the economies that received the most FDI (Foreign Direct Investment) flows, with a total of $32,000 million dollars. It is estimated that in the first quarter of 2022, FDI will be $19,427 million dollars, 5.8% higher than the same period of the previous year.

FDI in the country

According to Forbes (2022), FDI in the country is divided as follows, according to the category:

-By type of investment:
— Reinvestment of profits, 47.7%
— New investments, 45.2%
— Accounts between companies, 7.1%

-By sector:
— Manufacturing, 24.2%
— Information in mass media, 19.4%
— Financial and insurance services, 17.2%
— Transportation, 15.3%
— Construction, 7.3%
— Mining, 5.8%
— Remaining sectors, 10.8%

-By country of origin:
— United States, 39.1%
— Spain, 10.8%
— Canada 7.1%
— France, 3.4%
— Argentina, 3.2%
— United Kingdom, 3.0%
— Other countries, 33.4%

Tatiana Clouthier, Secretary of Economy, mentions that “the amounts reported only consider investments made and formally notified before the National Registry of Foreign Investments of the Ministry of Economy; hence its preliminary nature and the fact that it will undergo updates in successive quarters”. These figures are a reflection of the economic performance of Mexico, which grew 1.6% annually in the first quarter of 2022, according to preliminary figures.

Free trade agreements

Mexico represents one of the most open economies in the world. Currently, Mexico represents a platform for trade with The United States, with Latam and the world.

THE USMCA is the new trade agreement between Mexico, the United States and Canada that replaces the Free Trade Agreement (NAFTA), which led to economic growth and contributed to raising the standard of living of the population of the three member countries, in addition to generating confidence in foreign investors.

This agreement is one of the main supports that allowed maintaining the behavior of Foreign Direct Investment (FDI) during the first half of 2020, very similar to the figures of 2019, even in the midst of a pandemic and uncertainty due to the lack of state of law in our country, representatives of foreign companies agreed.

Investment opportunities

As of 2021, Mexico is the second-largest economy in Latin America and the Caribbean, second only to Brazil. In 2020 Mexico was ranked the world’s 15th largest economy by GDP.

If we talk about investment opportunities in this country, in 2020, Mexico scored 72.4 out of 100 in the Doing Business score, with Mexico ranking first within Latin American countries for the ease of doing business. The country received the highest ranks for Getting Credit (11), Resolving Insolvency (33), and Enforcing Contracts (43.) Mexico also ranked high for starting a business (86.1/100), getting credit (90/100), and trading across borders (82.1/100).

Recently, Mexico is attracting the attention of Fintech companies, thanks to the positive regulations it has made in its law. Mexico’s Fintech ecosystem of more than 515 active companies is the most dynamic in Latin America and is clearly growing.



Do not hesitate to contact us consultingmex@altios.com


México y Colombia comparten una longeva relación con expectativas positivas a largo plazo. Conoce las claves de la relación México–Colombia y las oportunidades que ofrece.


No dudes en contactarnos en consultingmex@altios.com

Mexican Retail Industry: An opportunity for emerging business models

 

Mexico has the leading retail industry in all Latin America, the second biggest in the American continent, only behind the United States. With $7.13 trillion MXN in sales from 2016-2019 (Sabanoglu, 2022), Mexico has stood out as a key emerging market for the industry. For the last decade, this sector has had the potential to exceed Mexico’s average future growth: with a compound annual growth rate of 5.48% (Technavio, 2022), it is currently achieving it. Mexico holds very attractive opportunities for growth and exploration of new consumer trends and business models in an emerging market.

Business concepts for a complex demographic

Mexican culture and its complex and diverse socio-demographic and economic dynamics have given birth to a dual system of consumer trends. Modern retail stores and multinational franchises (such as Starbucks, Inditex, Adidas, etcetera) are constantly growing and attracting new audiences through innovative lifestyle marketing strategies that appeal to an upper-middle and upper class demographic in Mexico. Alongside these multinationals, traditional retail concepts such as markets, ‘abarrotes’ and supply centers persist, having been a core of Mexican consumer culture for decades and remaining a tradition, especially in Mexican lower-middle classes.

There is a third concept that has managed to adapt to Mexico’s complex environment and attract broad audiences from all different socio-economic demographics: Brands like such as OXXO, Farmacias Similares, Walmart, etcetera, are some examples and have become a staple in Mexican retail. Understanding the Mexican approach to shopping and consumer trends is essential for a successful business strategy in the industry.

Changes in behavior after the pandemic

The pandemic has affected industries worldwide, retail being no exception, and it has changed consumer behavior and trends, which represent attractive opportunities for companies in the sector. Mexicans are more willing to invest in themselves, as health, beauty and selfcare products have seen a boom in sales.

A recess in the pandemic has brought optimism in Mexican consumers: retail sales in Mexico increased 6.4% in February 2022 over the same period in the previous year, compared with market expectations of 5.7% (INEGI, 2022), despite inflation and an economy that has not fully recovered. Along with an upturn in sales, consumer confidence in Mexico rose to 44.3% in April of 2022, with improvements seen in the current assessment of Mexico’s economy (Trading Economics, 2022).

Mexicans are a very social-oriented population, and their shopping behavior translates to that as well. Mexicans like to spend their leisure time in shopping centers and malls, regardless of their social status. It is a social and consumer experience. The expansion of the middle class contributed to an increasing number of shopping centers. However, the pandemic modified this behavior, adding a new option for the Mexican buyers.

Use of new technologies

A need for social distancing during the pandemic gave e-commerce and the supermarket channel a big impulse, registering robust growth in sales revenues (EMIS, 2022). New technologies have introduced digital channels and online shopping experiences, becoming a permanent option in how Mexican consumers shop in this new post-pandemic reality.

This change represents an opportunity for bigger investments in digital platforms, direct-to-consumer operations and last-mile delivery services. Social media platforms have become increasingly important as they facilitate interactions between businesses and possible clients and is an easy tool to use to get one’s business across multiple audiences. They also represent opportunities for innovation in media engagement, digital consumer data, and optimization of digital marketing to expand reach for companies.

The surge in online platforms and last-mile delivery services as a new business model require investment and development of infrastructure for these services. Improvement in delivery strategies and tech solutions for platforms and payment methods are in high demand in Mexico as the country adapts to its new consumer behavior. It is expected that as infrastructure and services evolve, more and more of the Mexican population will adapt to these new technologies.

Mexico continues to be a key market in the retail sector. Its broad socio-economic environment provides opportunities for a wide variety of business models and innovative technologies to cater to new consumer experiences and to develop new business models in this post-pandemic area, while providing a secure environment within an industry that continues to grow despite current economic challenges.

Sources

Altios Mexico celebrates Mexican Culture

The Day of the Dead o “Día de Muertos” is a traditional Mexican celebration that takes place on November 1st and 2nd.

This tradition is one of the most important celebrations in Mexican culture and is considered by UNESCO as Intangible Cultural Heritage of Humanity.

It is a tradition of pre-Hispanic origin in which death was worshipped to honor the life of the deceased so that one day every year they could wake up from eternal sleep and share it with their loved ones.

One of the most important and representative elements of Day of the Dead is the altar or “ofrenda” that is set up to celebrate the arrival of the dead. The altar must have various decorative elements, as well as food, drink, or sweets that the deceased liked as a tribute to them. The most symbolic elements in a the “Ofrenda” are: Incense or copal (It cleans the place of evil spirits and allows the soul to enter safely), water (signifies the purification of the soul), salt (keeps the body from corrupting on the journey back), candles (they guide the soul to their homes), flowers (symbol of festivity because of the colors and aromatic trails), pan de muerto (a paternal offering; the Christian church offers it as «the body of Christ»)., sugar skulls (allusion to the death), and photographs (images of the dead loved ones to whom the altar is offered).

Day of the dead is a powerful celebration that allows Mexicans to confront the final destination with the promise of reencountering their loved ones. Altios Mexico’s team joined the celebration of the Day of the Dead by setting up the traditional «ofrenda».