The Chinese wine market is on the rise, presenting new export opportunities for Australian wineries eager to re-establish their position on the market. Recent developments, including the lifting of tariffs on Australian wine imports, have opened the way for a resurgence in trade.
As the Asian market evolves, Hong Kong stands out as an interesting hub for Australian wineries. With its strategic location, it provides unequalled access to local consumers and the wider Asian market, including growing demand in countries like Thailand, Vietnam, Japan, or Singapore.
In the coming years, the Australian wine sector is set to flourish, driven by increased GDP resulting in higher disposable incomes. Consumers are increasingly valuing quality over quantity, leading to a projected rise in average purchasing prices for wines.
Solutions for your Market Expansion in China
Through its Wine Incubation Hub, ALTIOS is dedicated to supporting Australian wineries in navigating the Chinese market. With over 35 years of experience, the Hub consolidates resources to provide a robust platform for market entry.
Our key services include:
- Market expansion strategies,
- Recruitment and payroll management,
- Social media management,
- Establishment of new entities – from incorporation to subsidiary management.
Benefiting from market experts to Access Export Opportunities
To ensure a successful entry on the Chinese market, we are also benefiting from our partners’ expertise. As the government’s export credit agency, Export Finance Australia (EFA) helps Australian companies grow internationally by providing debt finance solutions when local banks are unable to assist. For companies wishing to network ahead of a market entry, The Hong Kong Trade Development Council (HKTDC) connects Australian wineries with international buyers, offering valuable networking opportunities in Asian markets through the Hong Kong International Wine and Spirits Fair, held annually in November.
To find out more, watch our webinar and explore how you can seize these exciting export opportunities in Hong Kong and even beyond!
