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FERRO DUO

Ferro Duo shares its story on how they plan to introduce a new product line in a different sector

The support M+V Altios gave us was exactly what any new business in a new market needs

Alexander Kehrmann
CEO
Challenge
  • Even if Ferro Duo is an established, international name, the company faced a challenge when it added a new product to their range in a sector FerroDuo had little experience with: fertilizers.
Solution
  • An Altios M+V dedicated team mapped out the opportunities for their products in the fertilizers market of four countries (Germany, Italy, France and Spain) and identified leads and opportunities by cold calling.
Result
  • Leads were identified in every markets. In Italy, some leads have already been turned into business opportunities.

You would like to know more about FerroDuo’s story and its last challenge?

Discover more about FerroDuo on: https://www.ferroduo.com

Company Profile

Founded in 2002

Headquarters: Germany

Expertise: recycling products from various industries to recreate new ones

Target countries: Italy, Germany, Spain and France

format vertical site internet success story Ferro duo

/ INNOV’IA

INNOV’IA shares its five key learnings for midsize companies to expand internationally

Working with Altios has helped us structure our international expansion journey so we will take the right step at the right time and be successful in reaching our goals.

Maria Wiltz
Global Sales & Marketing Director for Innov’ia and its subsidiaries
Challenge
  • As INNOV’IA and its subsidiaries started exploring an international expansion, they needed to determine the different key steps they have to undertake in order to structure their internationalization path.
Solution
  • An internal audit of all companies of Innov’ia was carried out to help the business prepare and optimize itself before consolidating international actions.
  • Market research was an essential first step in defining which markets could be interesting for the company to expand to.
  • ALTIOS Strategy has set up a collaborative approach with Innov’ia in order to structure their internationalization and to embark the company and its team towards a customer-centric strategy with a differentiating value proposition.
Result
  • Through their experience, they can share 5 key learnings: do your research, set realistic goals, let your customers guide you in choosing your location, get your whole team on board, don’t be too cautious, get help from local experts.

  • ALTIOS could secure and enhance their international expansion project thanks to their in-depth knowledge of the markets.

You would like to know more about Innov’ia’s story and its 5 key learnings?

Discover more about INNOV’IA on: https://www.innov-ia.com/

Company Profile

Founded in 1990

Headquarters: La Rochelle, France

7 manufacturing locations and 1 R&I Centre

350 employees

Turnover: €40 million

Expertise: Ingredient formulation and industrialization in agrifood, cosmetics or pharmaceuticals

Investment in industrial and international expansion: €70 million in 10 years

Target countries: Europe

Innovia Vertical