/ Case Study
Altios Enables Invest in Bavaria to Grow French Investment in the Region
When the German trade agency Invest in Bavaria needed to strengthen the growth of French investments in the region, it selected Altios’ team in France for support.
The Bavarian region of Germany is home to world-renowned brands such as BMW, Audi, Siemens, and adidas, to name just a few. Playing to the strengths of the region, tech giants such as Google, Microsoft, and Huawei established their regional headquarters and research centres in Bavaria.
With a gross regional product of €625 billion, the Bavarian economy is comparable to that of Switzerland. As the number two state in Germany in terms of economic wealth, Bavaria attracts companies and investors at a global level. According to Deutsche Startup Monitor, 16 per cent of startups in Germany are in Bavaria, of which 11 per cent are in the tech startup hub of Munich. Home to 40 per cent of Germany IT companies, the region pledged a €1.5 billion investment in digitalisation initiatives.
To promote investment in the state, the government trade agency Invest in Bavaria was created in 1999. With offices in 23 countries and representatives spread out globally, the agency assists companies and startups in settling and thriving in the region.
For two decades, Invest in Bavaria has provided information, advice, and a plethora of services to foreign investors, while connecting global companies to a network of specialists and the region’s infrastructure.
Due to the broad scope of services and geographical areas served by Invest in Bavaria, the agency relies on a network of highly knowledgeable and well-connected external firms to support its global teams.
To represent the region in France, the agency required an outside firm with experience and knowledge in working with companies on expansion and location needs. As Bavaria appeals to companies in a vast array of sectors including automotive, aerospace, energy, insurance, and finance, among others, the agency looked for a firm that could service a broad range of French companies looking to expand outside of their country.
“There is a big sector diversity in Bavaria,” says Eva Apfel, Senior Manager Investor Services at Invest in Bavaria. “It’s an important advantage Bavaria offers to foreign investors, along with the wealth of business opportunities it provides.”
Invest in Bavaria selected Altios to represent the agency in France. The Altios teams located in France promote the Bavarian state and are the contact point for French investors and companies looking to expand outside of France.
“As a representative for Invest in Bavaria in France, we utilise our established network to promote the region’s unique advantages to French investors,” said Christelle Oliveira of Altios France.
Working with Altios France, the agency has extended its reach throughout France. Leveraging Altios’ strong network and experience in global expansion, Invest in Bavaria can assure the region is top-of-mind with French investors.
“We offer different ways to help businesses set up in Bavaria,” said Apfel. “First, we provide services like information on Bavaria, networking, events, and legal and tax guidance. Second, we offer a location search to help companies find the right place to set up—from a plot to an office building, co-working space, and more. And the third part of our service is providing contact points in areas such as legal, tax, and public and private institutions.
“We look forward to our continued collaboration. Invest in Bavaria and Altios; form a strong partnership to encourage Europe and the rest of the world to set up in Bavaria.
Invest in Bavaria
To represent Bavaria in France, the agency required an outside firm with international experience and national network.