A meeting between history, food and wine passion and sustainability

January 2022

The 91st edition of the Alba White Truffle Fair, an international event that has fascinated lovers of the genre for almost a century, has just ended.

Welcomed in the beautiful Langhe, hilly area of lower Piedmont located between the provinces of Cuneo and Asti, tourists this year were many: over 90 thousand people from around the world have decided to participate in this event lasted nine weeks, despite the restrictions due to the pandemic by COVID-19 and a stingy year of truffles. The truffle has, in fact, been so much desired this year and, although the quotations have always remained very high – even today prices do not drop below 450 euros per ounce -, the visitors were not discouraged and crowded both the events of the Fair, both the tables of restaurants and hotels, recording a higher influx even in 2019.

The Italians were certainly the most numerous, in absolute terms, followed by Swiss and French, demonstrating the prevalence of proximity tourism due to travel restrictions. The participation of the United States citizens was decidedly significant, as it was the fourth in the list of presences at the Fair, followed by Germans, English and Dutch.

Open from 9 October to 5 December 2021 in the Courtyard of La Maddalena, the Fair was held in total safety for visitors and exhibitors, thanks to the control of the green pass and the quota of access, necessary to ensure adequate distancing, in addition to the great responsibility of all the participants, who have been conscious of the historical context in which we live and have acted accordingly.

The undisputed protagonist was of course the tuber magnatum (commonly known as white truffle), which in this edition was not only the star of the stands, but also other interesting activities, first of all the Alba Truffle Show, cooking shows with world-famous starred chefs, that, in 40 appointments dispersed in the nine weeks of the Fair, have always been sold out, with over 50% of foreign presences recorded.

Then, of course, the debut for the first edition of Crossed Sustainability, a series of meetings that for three days led to dialogue between them the world of sustainability from the social, economic and environmental point of view, following this year Fair’s main motto «Connected with nature» and demonstrating how this event can always prove so contemporary, addressing topics of great relevance.


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