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This webinar, organized and presented by Santander, in partnership with Altios International, aims to help you understand what are the best ways to enter the Chinese market, starting from how to set up your company to hiring local staff, understanding the local regulations in-trade & investment or even how to use e-commerce platforms to access the Chinese market.

Santander has been present in China over the last decade. Since 2013 when it became the second larget shareholder of Bank of Shanghai, they've been able to increase their banking platform to ensure that they can attend to all their corporate customers' needs. Together with their valued partners, they aim to help you from the very begining that you start thinking of internationalizing your business to when you've incorporated your company.

Zoe Zhu, Business Development Manager and Senior Consultant of Altios China, is presenting the different ways to enter into China. Once you understand the market, you can choose the most adapted way to enter into China according to the activity of your company. If you are in FMCG sector, you can choose to work with a partner (partners); If you are a service company, you can choose to set up a company so as to invoice directly to your clients; If you are a manufacturing company, you can choose to enter into China by making an acquisition so as to gain time. A local partner will help you to save time and money during the market assessment and market expansion.

Should you need more information on this subject, or should you have any Chinese expansion projects, please do not hesitate to contact us.

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